Zsradio guide

Promotion: link popularity: link building

So it’s not as much link building as networking.

Promotion: link popularity: reciprocal links: link exchange

Let us face it today by agreeing that reciprocal is crucial for any website. Majority of websites that rank well have got quality links. These sites associate themselves with reputable relevant websites only. In fact, the owners of these websites know that it's one way of exposing their surfers to additional superb quality content they are craving for.

It is said that any man is no Island but I do say websites are no Islands too. They have to rely on other relevant websites to get what they don't have. So, if a surfer gets satisfied through following a reciprocal link exchange, then the two websites would have build credibility.

Established and growing websites reach many targeted surfers through quality reciprocal link exchange. They don't cost, all you have to do is to spend some hours searching for relevant and reputable websites to relate your website to. So what are they? Mmm... imagine you have an offline business selling cakes to people around your neighborhood.

You want supply of materials and necessary equipments at affordable prices from other genuine offline businesses that will not hurt you nor defraud you prices. So, what do you do next? You create good relationships with other offline businesses. You call them and negotiate with them so as to come to favorable agreement with them.

Quality reciprocal link exchange works exactly the same way. You create relationship with other websites that offer quality content that surfers are craving for. Once your website has 20 plus pages, you should relate it with other reputable relevant websites.

Notice that some search engines don't possess an add Uniform Resource Locator. So, your website will be listed in their index only after their spider has followed a reciprocal link exchange from other sites. To be precise, we have two types of links:

1. Outbound.

2. Inbound links.

You remember the example of an offline bakery business? Let us use it again... You had formed an agreement and came to a conclusion with the other business person who is selling you raw materials and other equipments to make cakes, biscuits and bread with. So, you usually buy from her. This is outbound link.

As you continue trading with her, she later on approaches you and tells you that she really needs you to supply her with bread, a wedding cake and biscuits to be used in her son's pre-wedding party. You agree with her and by doing so, she has given youis inbound link.

All in all you give her business and she gives you business. This is reciprocal link exchange.

In conclusion outbound links direct your surfers to other websites that offer relevant site concept as yours while inbound links are the ones that direct surfers from other relevant websites to your website. Let your website have relevant quality reciprocal link exchange and you will surely gain credibility.

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Web design and development: graphics: web: templates

If you've considered building a website to advertise your business or organization, there are lots of options available for you online. One of these options is using free website templates to build your website. Free are easy to find doing a quick Google search. Just download them to your computer and you're ready to go.

To use the free website templates, you'll need to unzip the package if its comes zipped upoffers a free utility you can use to unzip the files. Inside the folder with the template files, you'll have an index template (it's named and the image folders as well as a cascading style sheet document.

The most important file here is the index template. You'll need an HTML editor to edit the index template so that you can put in the content you want before you upload it to your web host. You can also search the internet for 'free HTML editors' but I'd recommend Kompozer for doing this.

You can find some YouTube videos to help you through the process of editing your templates. You can use the same index template to edit your other pages - just be sure to click 'save as' and give the page a name like so you don't overwrite your previously saved page.

Once you're done editing your templates all you'll need to do is to upload either through Kompozer's ftp or using an ftp utility like Filezilla to your hosting account. Make sure your domain is already set up so that you can see your website live on the internet.

Building static websites using free website templates this way can become very tiring. If you're just building one website with a few pages then this can work very well.

However, regardless of whether the above is the case or you're going for a bigger site or a lot more websites, you may want to consider using another solution.

I build all my sites with WordPress because it's faster and easier and there are less processes. There are also a few other benefits to using WordPress as your website builder.